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Review: Cold Calling Techniques (That Really Work) by Stephan Schiffman
“High-volume customer responses guaranteed!” At least that is the promise of Stephan Schiffman’s book Cold Calling Techniques (that Really Work). Originally published in 1987, Schiffman’s book is all...
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Review: Baseline Selling by Dave Kurlan
At just over 200 pages, Baseline Selling’s main premise is that most “modern sales experts, authors, trainers, and consultants”, have “unnecessarily complicated the entire sales process”. The book...
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Review: Purple Cow By Seth Godin
If you are in Sales or Marketing, and have not yet heard of Seth Godin you are missing out. His best best-selling book, Purple Cow, is a refreshing approach to marketing that provides an entirely...
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Review: Little Red Book of Selling by Jeffrey Gitomer
“The sale is defined by the customer: People don’t like to be sold, they love to buy. Your job as a master salesman is to create an atmosphere where people want to buy.” These are the opening...
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Review: Little Red Book of Sales Answers by Jeffrey Gitomer
Questions, questions who has questions? Salespeople, that’s who. In Jeffrey Gitomer’s Little Red Book of Sales Answers. These are Real-World Answers That Make Sense that can also Make Sales and Make...
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Review: SPIN Selling by Neil Rackham
Few books have done more for the process of questioning and qualification than Neil Rackham’s SPIN Selling. Originally published in 1988, and weighing in at just under 200 pages, SPIN Selling teaches a...
View ArticleBook Review: How To Pass Your Hair Follicle Drug Test
This brilliant book is a quick, easy and informative read specifically aimed at former drug users who want to get back into the world of work or those that like to use drugs recreationally outside of...
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